In 2010, a group of social media fans from Tampa Bay, Florida designated April 16 as Foursquare day to bring together people in the city at one common location. What started as an idea for networking, soon was picked up by the social network itself and was even named as an official holiday by New [...]
Continue Reading »
Today, Warby Parker Eyewear, celebrates their 3rd birthday and brings to light the brand trend of including consumers in company celebrations, a practice that more brands should take advantage of. While the philanthropic eyewear company (recently invested in by Millard S. Drexler, the chief executive of J. Crew, and American Express) may not be the first to [...]
Continue Reading »
It’s that time of year again where folks start making resolutions for the new year. As you may have guessed, one of mine includes sending more mail in 2013. That’s why I started Meaningful Mailings. To make it easier for me to set goals and track my progress, I created a document that will allow [...]
Continue Reading »
This post comes from Katie Anthony, a subscriber to Meaningful Mailings, who sent me her story after signing up. I was so touched, that I asked her to share. It was about three years ago when the letters and cards stopped. No birthday card, no letters of encouragement at finals time and nothing to acknowledge [...]
Continue Reading »
I don’t exactly remember the moment that I fell in love with sending mail. I do remember why. I remember the feeling of reaching my locker in high school and having a note waiting for me. A note that was artistically folded if from my best friend, or quickly torn off of a notebook if from my [...]
Continue Reading »
